When it comes to maintaining a social media presence consistency is an important element, one that Heather of Illusions Hair Design does well. Their website, Facebook page and Twitter account display the same recognizable color scheme, logo, contact information and links to other social media pages. On the web, visuals can be as important as content in catching a readers attention and leading them to read further.
Although Heather considers herself “technologically comfortable”, it certainly doesn’t require a degree in computer programming to follow in her footsteps. She turned to Google and searched “Twitter background template” to find instructions and is self-taught when it comes to maintaining the company website. She recognized the web early on as a tool to distribute information to her customers while saving the business time and money spent on traditional methods like newsletters and postcards.
One thing Heather is conscious of is not bombarding their fans with online updates every hour on the hour. She prefers the brevity of Twitter as a medium. “Most people don’t read past the first 140 characters anyway,” she insists. Posts are focused on the information most people ask about, from specials to new retail products available or available appointments.
Consistency is a value behind not only Illusions’ social media philosophy, but the business as a whole. They pride themselves on being a non-tipping salon with no “hidden costs” providing the same quality service every time. They work as a team keeping meticulous customer records so that any stylist can help a client at any time or day of the week. This consistency has solidified Illusions Hair Design as a fixture of the neighborhood since 1978 and is inspired by Heather’s final thought in the interview - “We love our community.”
Illusions Hair Design
5619 California Ave SW
Seattle, WA 98136
206-938-3675
www.illusionshairdesign.com
Facebook: Illusions Haird
Twitter: @IllusionsHairD
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