"Women’s shoe and accessory boutique offering fun and unique products at a range of price points."
Clementine shoes has found success on social media by sticking to one important strategy – update daily. Owner Linda Walsh admits that this advice from a local professional PR company sounded intimidating when starting the blog two years ago, but proved to be both easier and more effective than expected. She was surprised to witness an increase in both online and in-store sales.
Linda has experienced similar success, on a smaller scale, since adding a Facebook and Twitter account to the repertoire. She can attribute three sales directly to customers who mentioned Facebook, which she considers significant in a boutique setting.
Linda has experienced similar success, on a smaller scale, since adding a Facebook and Twitter account to the repertoire. She can attribute three sales directly to customers who mentioned Facebook, which she considers significant in a boutique setting.
Although daily posting may not be ideal for every business, Linda does have a few strategies that translate into success in any social media plan. First, she makes a point of tackling this task first thing in the morning, having discovered that the longer she waited the less likely she was to make time for it. The amount of time she spends can vary from quickly retweeting something interesting to half an hour putting together a detailed blog post.
Second, she shares the workload with her staff. Clementine is lucky to be blessed with enthusiastic part-time employees interested in fashion and photography. Designated days of the week are devoted to photos of new products or a weekly “look book” showing how to pull some of the pieces together, maintained by an aspiring fashion student compiling a portfolio. Linda considers herself a “conductor” overseeing the various contributors to Clemetine’s social media symphony.
Finally, Linda admits to battling with self-criticism in the beginning. “Who wants to read this,” she worried, "and what if I sound lame?!" Lucky for her fans, she chose to try to put her best foot forward. With persistence and a positive response she moved past these early concerns to create an avid fan base of followers who engage in both online conversations and in-person sales, a true social media community.
Clementine Shoes
4447 California Ave SW
Seattle, WA 98116
206-935-9400
www.clementines.com
http://clementineswestseattle.blogspot.com
Facebook: Clementine Shoes
Twitter: @clementineshoes
Second, she shares the workload with her staff. Clementine is lucky to be blessed with enthusiastic part-time employees interested in fashion and photography. Designated days of the week are devoted to photos of new products or a weekly “look book” showing how to pull some of the pieces together, maintained by an aspiring fashion student compiling a portfolio. Linda considers herself a “conductor” overseeing the various contributors to Clemetine’s social media symphony.Finally, Linda admits to battling with self-criticism in the beginning. “Who wants to read this,” she worried, "and what if I sound lame?!" Lucky for her fans, she chose to try to put her best foot forward. With persistence and a positive response she moved past these early concerns to create an avid fan base of followers who engage in both online conversations and in-person sales, a true social media community.
Clementine Shoes
4447 California Ave SW
Seattle, WA 98116
206-935-9400
www.clementines.com
http://clementineswestseattle.blogspot.com
Facebook: Clementine Shoes
Twitter: @clementineshoes
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