“Seattle’s record store, the original, the best.”
Easy Street Records maintains a strong social media presence thanks, in large part, to Nandrin Louis. In addition to handling the store's eBay and Amazon transactions., Nandrin maintains the company’s Facebook and Twitter sites - a position he partially created for himself. After mentioning the importance of these mediums to his coworkers on several occasions, he decided to take the initiative and create a Facebook account. With help from the West Seattle Blog picking up on it, this local favorite gained over 100 followers in its first day!With a social media internship and a few internet marketing classes under his belt, Nandrin is well aware of how to maximize the tools available to get results. He follows lists on Twitter that give him up-to-date information on Seattle music news (great for retweeting). He also changes settings on specific Facebook posts to distribute them to an appropriate audience so that music fans in California aren’t bombarded by notices about a vinyl sale at the West Seattle street fair.
While Nandrin is responsible for about ninety percent of the content on these sites, there is occasional input from fellow employees - always closely monitored by Nandrin. He also pays attention and adjusts to feedback. In response to input from friends, that too many updates can clutter their homepage, he limits Facebook posts to about once a day. His hunch was reassured when he used diagnostic tools to investigate days when fans were most likely to unsubscribe and discovered that they were all days with multiple postings.Not only do businesses without an online presence miss a chance to connect with their audience, they run the risk of someone else doing it for them. Easy Street’s official Facebook fan page has over 5,000 fans but an unofficial Facebook Group also exists with only 13 members. If Easy Street weren’t online themselves, their audience could easily turn to the unofficial page for information, which could result in a completely different persona being portrayed than the store provides itself. Who knows what the response could be. Fortunately, Easy Street has this covered with social media pages, a blog, in-store performances and a strong community presence. We can all take some lessons from Easy Street on branding and staking a claim for themselves in their neighborhood and online communities. Their sweatshirt is, afterall, one of the most widely seen piece of logo apparel in West Seattle, and beyond.
Easy Street Records (West Seattle Store)
4559 California Ave SW # 200,
Seattle, WA 98116
206-938-EASY (3279)
http://easystreetonline.com/
Blog: http://easystreetonline.com/blog
Facebook: Easy Street Records
Twitter: @EasyStRecords
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